Surabaya Plaza Hotel was rewarded Gold Indonesia Green Award as the Best Green Hotel for three times now. Declaring as Smoke Free Hotel three years ago, SPH is currently also announce as Green Hotel. Early this year the Hotel proudly received Earth Check Certification from EC3 company, an international certification given to entities which successfully follows International Green standardization. International and National Acknowledgement at this moment build up the hotel commitment as the Green Hotel.
Indonesia Green Award (IGA) 2012 is organized by La Tofi CSR School and Bisnis and CSR Magazine supported by Forestry and Health Ministry. The committee states the criteria of Green Hotel as: green technology, non smoking room, recycle energy, paperless, energy and water saving, green open air and green campaign. After deep observation and considering the progress of green program of the hotel, the committee finally comes to a decision to deliver Gold IGA for one more time to Surabaya Plaza Hotel.
The GM is glad to find out that the management strategy to apply differentiation under low cost strategy results to Green Award. “We are focusing to non smoking market in which no hotel segmented as their main market. By being the only smoke free hotel since 2009, we believes that the hotel will gain significant volume from non smoking market and by being a smoke free hotel, the hotel will reduce some operational cost affected by smoke pollution,” comments Yusak Anshori the General Manager of Surabaya Plaza Hotel who is also the Dean of Entrepreneurial Business Faculty of Ciputra University Surabaya.